Selasa, 25 September 2012
Willys Jeep on Ad Agency Web Site
Found this creative on www.designlicks.com - new site and agency called SheepinJeep Creative Lab in Argentina. Clever way to use a Jeep 4x4 as the vehicle that carries their creative. Check it out at www.sheeponjeep.co/amigolandia.html
Jumat, 14 September 2012
Backing up Beartooth
I almost wrote "Backing up Bluetooth" which would have been an entirely different article.
In preparation for this cross country trip, iOS 6 compatibility and the opportunity to give my son-in-law my workhorse original iPad, I upgraded to the new iPad. The question at the moment of purchase was whether to go with AT&T or Verizon.
I wanted the Personal Hotspot feature that wasn't available on my unlimited AT&T data plans, and I finally chose Verizon. This gave me an iPhone 4S on AT&T and the new device on Verizon. I'd be traveling in areas with limited coverage, so if one service failed, hopefully the other one would be available.
Today, I'm one week into the trip and I have been disappointed in the Verizon coverage. Traveling up to Yellowstone, and spending the night in Santa Clara NM and Pinedale WY, not to mention various gas stations on the way, the iPad showed no coverage. Certainly AT&T is light as well, but if there is any signal to be had it'll be on my 4S.
Here in Yellowstone, cell coverage is limited to about four towers in the whole park. As I type this in Canyon Village, I have 4 bars of 4G on the iPhone and one bar intermittently of Verizon 3G on the iPad. It was fairly solid at Mammoth Hot Springs, but in general AT&T wins here.
This morning, realizing we needed to make a phone call in Silver Gate Montana, we drove up the Beartooth Highway, searching for a remembered signal from previous years. Outside of Cook City, there was a flicker of signal and as I watched a deer grazing beside the road, Mary Ann had me turn around, and then back up on the Beartooth Highway, hoping to pick up something usable, but it wasn't to be had on any device. This is the area none of the cell companies bother with.
I expressed my disappointment on twitter and quite soon got this response from Verizon: @HenryMelton We want to make sure that you have reliable service. Where did you travel? Are you still there? I can check on coverage. ^LA
I replied giving details. I was in Yellowstone.
They replied: @HenryMelton Ahh I see! There are certain areas that do not have coverage. Go to http://t.co/nWW2n6v3 to view coverage. ^LA
Thanks Verizon. Yes, I know there is limited coverage here, my post was comparing the two services, where AT&T was a clear winner.
I have often thought that the tech journalist coverage of AT&T vs Verizon was based purely on the San Francisco cell service area where those reporters all live and gave AT&T a bad rep that it can't seem to shake.
Who knows? The trip has just begun and the situation may well reverse when I'm on the west coast. We'll see.
In preparation for this cross country trip, iOS 6 compatibility and the opportunity to give my son-in-law my workhorse original iPad, I upgraded to the new iPad. The question at the moment of purchase was whether to go with AT&T or Verizon.
I wanted the Personal Hotspot feature that wasn't available on my unlimited AT&T data plans, and I finally chose Verizon. This gave me an iPhone 4S on AT&T and the new device on Verizon. I'd be traveling in areas with limited coverage, so if one service failed, hopefully the other one would be available.
Today, I'm one week into the trip and I have been disappointed in the Verizon coverage. Traveling up to Yellowstone, and spending the night in Santa Clara NM and Pinedale WY, not to mention various gas stations on the way, the iPad showed no coverage. Certainly AT&T is light as well, but if there is any signal to be had it'll be on my 4S.
Here in Yellowstone, cell coverage is limited to about four towers in the whole park. As I type this in Canyon Village, I have 4 bars of 4G on the iPhone and one bar intermittently of Verizon 3G on the iPad. It was fairly solid at Mammoth Hot Springs, but in general AT&T wins here.
This morning, realizing we needed to make a phone call in Silver Gate Montana, we drove up the Beartooth Highway, searching for a remembered signal from previous years. Outside of Cook City, there was a flicker of signal and as I watched a deer grazing beside the road, Mary Ann had me turn around, and then back up on the Beartooth Highway, hoping to pick up something usable, but it wasn't to be had on any device. This is the area none of the cell companies bother with.
I expressed my disappointment on twitter and quite soon got this response from Verizon: @HenryMelton We want to make sure that you have reliable service. Where did you travel? Are you still there? I can check on coverage. ^LA
I replied giving details. I was in Yellowstone.
They replied: @HenryMelton Ahh I see! There are certain areas that do not have coverage. Go to http://t.co/nWW2n6v3 to view coverage. ^LA
Thanks Verizon. Yes, I know there is limited coverage here, my post was comparing the two services, where AT&T was a clear winner.
I have often thought that the tech journalist coverage of AT&T vs Verizon was based purely on the San Francisco cell service area where those reporters all live and gave AT&T a bad rep that it can't seem to shake.
Who knows? The trip has just begun and the situation may well reverse when I'm on the west coast. We'll see.
Kamis, 13 September 2012
Dreams, Lucid and Otherwise
One of my most useful writing tools is the lucid dream. It's a halfway state between wakefulness and random dreaming, where I can set the stage, place the characters in motion, and even stop and rewind the action. It's great for working through scenes and seeing how the characters will act, all before touching the keyboard.
This happens for me before finally drifting off into snore mode at night, in the dawn light of the morning, and occasionally in those in between times between deep sleep and wakefulness.
I'm having trouble using lucid dreaming at all this week. We're in Yellowstone National Park for a week of touring the great loop and watching animals. Mary Ann is a nature photographer, and so our typical day is up at five to be at the wolf observation sites before dawn, then tour the park, stopping for buffalo, elk, coyotes, and bear. Come sunset, we will be in a photogenic location for her sunset shots. Of course, at that time, we are halfway across the huge park from out room in Cook City on the far eastern edge of the park. So, I drive (I do all the driving) back that direction, until we stop for another photo shoot of star trails or the milky way.
Eventually, we drag in near midnight and collapse, with the clock set for five again just a few short hours away.
Now, I do dream under these conditions, but it's hardly the leisurely set up and monitoring useful for my writing. It's the random mis-mash of people and events I can barely remember when waking, and forget soon after. It's the processing type of dream scientists think is necessary maintenance to memory development.
I can't gripe too much about the lack of dream-writing time, not when it's just part of being in Yellowstone. But the same dynamic probably happens with other dawn to midnight days when I'm trying to get a lot of activity done in too few hours. Lucid dreaming, for me, takes time. Time to drift off to sleep, not just crash. (Oops. I had to go run take a picture of a wolf watching us. Now where was I?) Time to wake up gently, rather than jumping up to silence the alarm.
It all takes time, doesn't it? Time to plot, time to compose, time to edit, and lots not even speak of the time it takes to market. It's all a trade off. And sometimes we just have to take some extra time to live.
This happens for me before finally drifting off into snore mode at night, in the dawn light of the morning, and occasionally in those in between times between deep sleep and wakefulness.
I'm having trouble using lucid dreaming at all this week. We're in Yellowstone National Park for a week of touring the great loop and watching animals. Mary Ann is a nature photographer, and so our typical day is up at five to be at the wolf observation sites before dawn, then tour the park, stopping for buffalo, elk, coyotes, and bear. Come sunset, we will be in a photogenic location for her sunset shots. Of course, at that time, we are halfway across the huge park from out room in Cook City on the far eastern edge of the park. So, I drive (I do all the driving) back that direction, until we stop for another photo shoot of star trails or the milky way.
Eventually, we drag in near midnight and collapse, with the clock set for five again just a few short hours away.
Now, I do dream under these conditions, but it's hardly the leisurely set up and monitoring useful for my writing. It's the random mis-mash of people and events I can barely remember when waking, and forget soon after. It's the processing type of dream scientists think is necessary maintenance to memory development.
I can't gripe too much about the lack of dream-writing time, not when it's just part of being in Yellowstone. But the same dynamic probably happens with other dawn to midnight days when I'm trying to get a lot of activity done in too few hours. Lucid dreaming, for me, takes time. Time to drift off to sleep, not just crash. (Oops. I had to go run take a picture of a wolf watching us. Now where was I?) Time to wake up gently, rather than jumping up to silence the alarm.
It all takes time, doesn't it? Time to plot, time to compose, time to edit, and lots not even speak of the time it takes to market. It's all a trade off. And sometimes we just have to take some extra time to live.
Jumat, 31 Agustus 2012
Jeep USAB Basketball Copywriter
BELIEVING IN THE POWER WITHIN YOU
Digging deep. Surmounting obstacles. And enjoying every moment. It's all about drive and excellence as the Jeep brand supports another American icon: USA Basketball. Come along. It's always going to be an exciting journey.
A LEGENDARY VEHICLE PROUDLY SUPPORTING A LEGENDARY TEAM
Jeep(r) Brand and USA Basketball have always shared: a drive for excellence. Always honing their capabilities and working to overcome every obstacle, both define unmatched performance and unparalleled ability across the globe. Today, the Jeep brand is proud to applaud our team for using their inner strength, courage and passion to pave the road to victory. Now, we'd like to invite you to celebrate that experience and believe in the drive that we know also lies within you.
Optimizing Google Search Results: Findings in Jeep Wrangler / Call of Duty Campaign
Now writing clever headlines for a page is one thing - especially when you're trying to be true to your core values and branding. Trying to weave in key phrases from a co-branding partner is a whole new challenge. First the search for phrases. Then trying to incorporate them without being to forced. Getting our great clients to buy into the idea. It required extra work, but it ended up working on many different levels. In all I incorporated over 20 achievement/trophy phrases into the headlines and body copy (started out with 28, but client review took that down a bit). Titles such as "Back in the Saddle", "The French Connection", "The Dragon Within", "Locked and Loaded", and "Ground Control" were all trophy phrases that gamers would tag with "Call of Duty" to find cheats, or ways to get through difficult levels, in game play.
Google search results were dramatically increased by associating this Jeep Call of Duty page with key phrases. (Note: I'm basing this in comparison to other projects that didn't incorporate similar techniques). Type in "Call of Duty" in a Google search and the Jeep Call of Duty page comes up 8th on the list - first page - that's without using Jeep in the search cue. Type in "Locked and Loaded" and "Call of Duty" in a Google search (without any reference to Jeep) and the page comes up first in the search.
Type in "The Dragon Within" and "Call of Duty" in a Google search (without any reference to Jeep) and we are come up second in the ranking.
Another example is "Call of Duty" and "Prevent Collateral Damage" - ranks number one in the search again.
The key phrases goes on and on with first to third rankings on a Google search. But does it work for words that are buried in copy? Seems to help there too. Consider "Raining Pain" and "Call of Duty" - comes up as the third result in a Google search.
Best search results are also had with "The French Connection", "Back in the Saddle", "Elevate Your Senses", and "End Justify the Means". We didn't use any of the key phrases in the Meta Data/Key Words - only traditional Jeep and Call of Duty tags:
title>2012 Wrangler | Call of Duty®: MW3 Edition | Jeep</title><meta name="description" content="2012 Jeep Wrangler Call of Duty: Black Ops Edition; the only vehicle tough enough to play in this world." /> <meta name="keywords" content="Call of Duty,Call of Duty black ops,Call of Duty black,black ops jeep,jeep wrangler Call of Duty black ops edition,Call of Duty black ops jeep,Call of Duty jeep wrangler,jeep wrangler Call of Duty" /> <link rel="stylesheet" type="text/css" href="/en/includes/css/min.css" />
So where does that leave us? My low-tech test seems to show that using unique terminology, catch phrases, slogans, and key words from co-marketing / co-branding partners in headlines can be very effective in cross-linking the two brands and elevating rankings in Google searches.
Jeep Cherokee CRD Ad for Italian Market
Ad designed for 2005 launch of the Jeep Cherokee CRD. The Cherokee (named Liberty in the United States) had an available 2.8L CRD engine. The print ad was created by the Pentamark agency in Rome Italy for the Italian market. The theme was "The Wild Side of Life."
Senin, 20 Agustus 2012
Grand Cherokee: The Ultimate Search Engine
Love the closing tagline: "Grand Cherokee … The Ultimate Search Engine."
“From the day you were born … we’re searching. Of “whom”, and “what” we’re not sure. But something calls us onwards. Something makes us wonder. Something makes us believe that we’ll find an answer. You might say that life itself is a search. So whatever you do … don’t stop searching. And don’t look back.
The Life Search Engine campaign was produced by CumminsRoss, of Melbourne for the Australian advertising arm of the Jeep brand. Executive Creative Director: Jason Ross, Chief Executive Officer: Sean Cummins; Creatives: Ed Howley and toby Cummings.
This “Traveller” video was filmed in Melbourne, Chile, Patagonia and Argentina by director Germain McMicking via The Directors Group. Music is “Life Search” by Ben Allen.
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